Crafting experiences that drive results
I'm Ishita Goel — a UI/UX designer with 6+ years spent where complexity is the enemy. Pharma, EdTech, OTT, SaaS and ERP: I turn dense systems into interfaces people get right the first time.
001 — Selected work
Find the work.
A glimpse into some of my recent work.
002 — How I work
A practice, sharpened.
Research → IA → UI → Ship
Research the stakes
I start where confusion is expensive — interviews, journeys, and the real constraints of pharma, hiring, education, and ops.
Design the system
Information architecture, flows, and a design system that holds together across web, mobile, and the rooms people actually work in.
Ship what people get
High-fidelity UI, prototypes, and handoff close enough that the first-time experience is the one that ships.
003 — Who's behind the work
Great design is as much about empathy and clarity as it is about creativity.
I design high-stakes products where a confusing screen costs people time, money, or trust. Across EdTech as a Product Designer, and through Pharma, OTT apps, SaaS platforms, ERP systems, websites, and internal portals, the work has always been about turning dense systems into something people get right the first time.
I'm passionate about user flow research and designing seamless journeys that feel natural and delightful. From making high-stakes UX decisions in Pharma to collaborating with cross-functional teams, my conviction is that great design is as much about empathy and clarity as it is about creativity.
I thrive on solving complex problems through thoughtful design — and I love building products people genuinely enjoy using.
004 — Start a conversation
Let's make it effortless.
Hiring, collaborating, or comparing notes on high-stakes UX? I read every message.
ishitagoel2015@gmail.com